Industries that benefit from tracking your online behaviour
Online, all your actions generate data. Every picture you post, email you send and trip you book collectively shape your digital identity. That identity is not temporary. Instead, that identity is logged, analyzed and sold to the highest bidder.
We compiled a list of industries with examples of how these ‘third parties’ benefit from your data. Advertising is not the only industry feeding off your digital whereabouts. Read on to learn about your digital self. You deserve to know.
1. Banking. Know who lists and shares your monetary expenses
Your spending habits, automated payments and people or parties you exchange money with reveal a lot about you.
2. Medical. Know who can access records about your physical or mental health Would you allow your insurance to look into your online searches for ‘losing weight’ or exercise (in)activity on that nifty running app?
3. Insurance. Know how informed your insurance is
Your eligibility for insurance is often based on what you ask Google, not what you tell them. What seems a discount to you might be a real bargain for them.
4. Social. Know what Terms & Conditions you say ‘yes’ to
With a smartphone in your pocket, you’re practically connected 24/7. Would you mind ‘free’ social networks tracking what you talk about, where and with whom day and night?
5. Housing. Know how your landlord decides if you get the house
Applied for a rental place but didn’t get it? Maybe the landlord used software to automate the selection process for a ‘trustworthy’ tenant.
6. Stores. Know how your type of PC affects what you pay online
Using an Apply product when booking flights and hotels? Chances are you pay a higher fare. This calls for retailer transparancy.
6. Traveling. Know who tracks your air travels
Based on your digital activity, airlines can refuse you access to the airplane, or even a country. Thieves will know when you’re not at home.
7. Work. Know what your future employers know
Your future manager can purchase a profile of things you don’t want her to know. At least not before you meet in person.
8. Politics. Know the unpredictability of elections
You might live in a country where you trust the government, but what if anything changes? You can’t predict what you want to keep to yourself in the future.
9. Email. Know that ‘save draft’ means ‘send to third party’
Composing an email to your friend in Gmail, but decided not to send it? The content of that draft gets profiled nonetheless.
10. Criminals. Know your alter egos
Strangers can buy many of the details they need to perform illegal financial transactions. Imagine someone ordering a pizza or buying a car from your account.
11. Identities. The social setting determines your behaviour
What is socially apt to say and do on a night with friends differs from the monday morning meeting at work. You should be in control.
12. Legacy. Family and kids
Your kids’ pictures, grades and medical files should be theirs, and they should be the one deciding who to allow or deny access. Take your responsibility for their sake.